ADIBF2015

In this talk, Peter Armstrong will explain why he cofounded Leanpub, and demo how easy it is to use by creating and publishing 4 books on Leanpub in 45 minutes. Peter will create books.... 

1. Using the normal Leanpub workflow, writing in Markdown in a Dropbox folder, clicking one button to preview the book, and then a different button to publish it 


2. Entirely in-browser editor


3. Using GitHub to integrate with Leanpub, and previewing automatically with a git push 


4. Using Microsoft Word to save a PDF and then upload it.  

If there is any time left after creating these 4 books, Peter will even create and publish a bundle of the books as a marketing bonus!

The publishing industry is fighting for relevancy, being challenged from all sides with large web sites dedicated to pirated material, new competetitors from movie-, games- and music industries as well as new technology lowering the barriers to entry on the market and also changing the rules of marketing . Join Peter Armstrong, Richard Nash and Kare Hallden in a vibrant discussion on disruptive business models and how publishers can survive and prosper. Peter Armstrong is the author of the "manifesto for Lean Publishing" who some say will make the biggest change to the publishing work flow in centuries and in the process will change the definition of books. Richard Nash has been named as one of Fifty Visionaries Changing Your World as well as the #1 Twitter User Changing the Face of Publishing and one of the Five Most Inspiring People in Digital Publishing. Kare Hallden who is at the forefront of using new technology and fighting digital piracy with the help of subscription based services.

Lean Publishing is the act of publishing an in-progress ebook using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do. This talk delves into each of the elements of that definition, understanding the origin and meaning of all its parts. Influences on Lean Publishing include open source software, Lean Startup theory, customer development, blogs and more. The talk also includes a discussion of the historical origin of Lean Publishing, focusing on the serial fiction of the 1800s. The impact of more recent developments, such as fan fiction and the rise of mobile are also discussed.

As computers become ever more and more present in our world knowing how to make them obey our commands become increasingly important. Join Peter Armstrong LeanPub.com founder, author of "Programming for Kids" and former software developer, Santeri Koivisto, former teacher and creator of MinecraftEdu which has been used to teach thousands of kids how to program and Dr. Hind Zantout expert in "Scratch", a programming language explicitly designed to make it easy to learn how to program in a discussion on challenges and opportunities, tips and techniques for how to teach children to program.

Discussion panel on ePublishing where the participants will cover many aspects on ePublishing both from the perspective of individual writers and publishing houses as well as the technology. Hopefully you will get a lot of good to know-ideas and practical do’s and don’ts whether you’re a writer thinking about self-publishing or a publisher wanting to enter ePublishing.

Markdown is a way of writing text that can generate HTML suitable for ePublishing. Markua is inspired by Markdown and is intended to be the best way in the world to write everything from fact and education to fiction.
Peter Armstrong is the lead author of Markua and will explain the rationale for creating Markua, comparing it to alternatives such as writing in MS. Word, TeX, DocBook, AsciiDoc and Markdown. Peter will also explain the design and philosophy of Markua when introducing the latest version.